overview

Qwibo is a startup that specializes in peer-to-peer car sharing, with a focus on serving car rental businesses and individuals who wish to monetize their vehicles. They are on a mission to make car sharing more publicly accessible. Understanding this dual audience—both car owners and renters—was crucial in shaping the brand. We undertook this project with the objective to create a brand identity that would encapsulate the values of the company while reaching out effectively to their target market.

SERVICES

Brand Naming, Brand Identity + Strategy and Logo Design